The management of atrial fibrillation (AF) has become more complex over the last decade which, coupled with the increasing complexity and co-morbidity within the ageing population seen in General Practice, has prompted the need for a more integrated patient centred approach. The AF Champions programme is an ambitious project designed to develop a local champion in each of the 48 GP practices across Berkshire West who has the confidence and the knowledge to ensure AF is identified and managed appropriately in their practice.